5 Reasons Why Magazine Advertising Is Effective In 2013


The future of magazine media is bright with days of opportunity ahead. The reason being that magazine advertising is effective. It offers stable results businesses seek and the trusted content consumers are looking for. Magazine content is up 4 percent year over year across all platforms because consumers continue to demand good content and will pay for it. The magazine media footprint continues to grow as it historical has.


1) Magazines Offer Readers Brand Relationships

Magazines are relevant to building brands with business media relationships with consumers. The near future of magazines is proving viable because its content and ink produce hard copies of magazines that are wanted in the hands of readers. Marketers find that brands and content are more than ever married to each other and relate best in the images print magazines offer readers.

2) Growing Consumer Demand For Quality lifestyle magazine Media

According to Media Post News in an April 5th article titled Consumers Demand Satisfaction Across Channels To Remain Loyal, to earn an on-going relationship with customers in the midst of explosive multichannel communications, retailers are discovering that to satisfy customers they must reach them across integrated media channels. Relying only on one form of media does not cut it. Businesses engaging with skilled integrated media buyers are successfully meeting the growing demand for quality magazine media content.

3) The Appeal of Magazine Media

One perception is that magazine audiences have declined when the reality is there are more people reading magazine media across multiple platforms. A magazine advertisement can marshal the language of a brand’s story effectively. The magazine media brand experience is a beautiful blend of trusted editorial material and relevant advertising creating a powerful relationship between the brand and the reader. Magazines engage targeted audience segments to create strategic promotional partnerships.

4) Magazine Media’s Digital Opportunity

Brand creators, content editors, consumer marketers, and integrated ad buyers find consumer engagement with magazines is shifting to, from, and between different platforms and Marketers anticipate the integration of traditional media and new mediums will work strong together.

5) Magazine Content Is King

Access to premium magazine content readied and published on a scheduled basis is highly anticipated by discerning readers ever hungry to learn more in their interest areas. Quality content helps businesses succeed by propelling media forward as a marketplace of ideas, experiences, and products; magazines offer a marketplace of content readers can hold in their hands and savor at leisure.

On-going research and study finds it consistent that magazine content is trusted unbiased media, and influential, and reaches deeply engaged and interest-specific communities. Marketers continue to find print magazine advertising is a top value.

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